The two most popular mobile operating systems in the world are Android and iOS. They’re also locked in a never-ending battle for user adoption, market share, app store downloads, and developer support.
As an app developer or marketer, it’s essential to understand the nuances between these two platforms so you can make educated choices about your apps and marketing strategy.
If you’ve used Android and iOS devices extensively, you might think it’s as simple as Apple users like their iPhones more than Google users like their Androids. However, this only covers some of what you need to know about these two operating systems.
There are many differences between them on multiple levels – from the user experience to security practices – that have implications for developers and users of mobile apps alike.